Wednesday, 6 November 2013

Assignment 1: The Heavy Truth about Acai Berry Diet Pills

Visit any website today while surfing the internet and you might come across an advertisement promising effective and natural weight loss. Clicking on the ad will direct you to a website for diet pills claimed to be made from the extract of acai berries, which are well-known antioxidants.


An example of an advertisement for the diet pills.

The website also features review after review of both men and women who are supposedly satisfied with the diet pills after finding them effective for fast weightloss – one review claims the consumer shed almost 16 kilogrammes within a month, while another says over 30 kilogrammes were lost over 2 months.

The reviews also say the diet pills are a “natural fat loss product” made entirely from natural ingredients including guarana and ginseng, and are appetite suppressants that don’t require consumers to make major changes to their diets while taking the pills.


Examples of satisfied consumer reviews of the diet pills 

Sounds good? Don’t get too tempted, says dietician Derrick Ong. “It’s been a popular supplement in the past one or two years. I went to have a quick look at the berries, there’s no actual weight loss proven from eating them. They increase metabolism which is good for people who are overweight, but I don’t see anything for weight loss.”

Acai berries are known for their antioxidant properties as well as their ability to strengthen the body’s immune system, and are believed to help prevent diseases such as heart disease and cancer. However, they have not been scientifically proven to aid in weight loss.

Moreover, Mr Ong stresses that the best way to effectively lose weight is still the tried-and-tested method of eating healthy and exercising.

“When it comes to weight management, there’s no one magic ingredient, it’s all about eating right and exercising. I would be sceptical, quick fixes are not sustainable and I don’t think they work in the long run.”

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